Several centuries ago, in many countries, the support of the community was one of the most important things for a business to gain. Not much has changed, although it is sometimes tougher today to market against competitors who realize this and attempt to market against you.
One of the first steps in marketing success is to achieve recognition of your company and what they do. If you are not a multinational corporation, this often involves:
Networking through local business groups and chapters:
The Chamber of Commerce and local clubs such as the Rotary Club and Kiwanis are excellent places to get involved and get to know people who are also doing business in your community. In parts of the United States, it is difficult for businesses to avoid going through these channels in order to grow because they are so important.
Developing a Strong Internet Marketing Plan:
Going online and marketing your business may sometimes seem like a daunting task, but it is very necessary in a world where your clients may pass you by if you do not show up on their Google maps search, or if your website does not show up as one of the first possibilities when someone searches for relevant keywords while using a search engine. There are companies, like Orangesoda local marketing, that can help you build this internet presence.
The stakes are high as social media giant Facebook has over 1 billion users, a potential bonanza for people who are marketing their businesses. If you have little experience online, it will be helpful to work with professionals and not be too afraid of meaningful experimentation to get your strategy right. One example of this on Facebook would be to aggregate as much free advertising as you can accrue and launch a mini-campaign that supports your presence there, tracking results carefully. You might find out that your time investment justifies further promotion in the same vein. If you don’t, at least you haven’t lost much by trying.
Running a community-based promotion if you have a local location
There is an old Cary Grant movie where he has trouble selling stoves. He tries everything and can’t quite get the shopkeepers in London to buy any from him. He finally has a great idea, why not use the stoves to cook free meals for hungry Londoners and give the meals away for free. He opens the temporary restaurant that he was thinking about and not only did the clients come, but the orders from businesses that could see the happy customers started rolling in as well. Throwing an event or co-sponsoring an existing event are solid ways to get community members to recognize just what products or services that you provide. They will also tend to be more supportive of you in the future.
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